My path—from architecture and visual communications to teaching, creative direction and enterprise digital content—has taught me to see both the system and the human experience inside it.
I approach design as a problem-solving discipline, translating ideas, information and organizational goals into clear, purposeful visual experiences. My work combines typography, imagery, composition and digital technology to help organizations communicate, educate, engage audiences and inspire action.
My experience spans brand and promotional design, digital content, information design, publications, social media, web experiences and environmental communications. Much of my recent work has been created within healthcare and other complex environments where accuracy, accessibility, brand consistency and audience understanding are essential.
I have spent more than 15 years working in life sciences and regulated communications, including long-term engagements with Novartis and Novo Nordisk. Across that work, I have remained both strategic and hands-on: shaping direction, organizing content, guiding creative execution and working directly in the platforms that bring the experience to life.
I am especially interested in the point where content, design and technology meet. Today that includes practical AI fluency—using intelligent tools and agent-assisted workflows to accelerate research, creative production, systems development and implementation while maintaining human judgment and quality control.
How I approach the work
- Make complex information understandable.
- Connect strategic intent to practical execution.
- Design for audiences and organizational realities.
- Build governance into the way work gets done.
- Use emerging technology thoughtfully and responsibly.