From a small idea to a substantial outcome.
The CedarOak Design identity is rooted in the idea that from little acorns grow mighty oaks. It represents the design process as cultivation: a small idea is given attention, structure and care until it matures into something substantial. The static logo places a large tree between the stylized Cedar and Oak letterforms. The later studio ident extends that metaphor through motion—a seed crashes into the earth, grows into a mighty tree, and is followed by the CedarOak name and remaining logo elements.