Motion Design & Visual Adaptation

Not Your Grandparents’ Nuclear Medicine

Animating diagnostic imagery to explain a tumor-specific approach to revealing cancer.

OrganizationNovartis

My contributionAnimation and Drupal web publishing

Two nuclear-medicine diagnostic scans with detected areas highlighted in pink. — Nuclear medicine has a diagnostic component. It uses the same tumor-specific molecule as the therapeutic, but delivers radioactive atoms that have the potential to unveil cancer. Those atoms emit gamma rays detected by specialized imaging devices. If the medicine finds the specific form of cancer, the approach can reveal it throughout the body—even in tiny spots no surgeon could see or excise. Image by Michael Hofman courtesy Journal of Nuclear Medicine. Animation by Fidelis Onwubueke.

Making the complex clear and engaging.

I animated diagnostic nuclear-medicine imagery to explain how a tumor-specific molecule can deliver radioactive atoms that help reveal cancer throughout the body, then published the completed story experience.

Capabilities demonstrated

Motion designScientific communicationDrupal publishing

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